PIXID, the European leading digital platform for flexible workforce solutions,
set its sights on expanding into the vast and challenging US market.
Recognizing the need to adapt their offerings to the unique demands of the US business landscape,
PIXID partnered with the Nexlanding team for a six-month mission to gain real feedback from prospective customers and fine-tune their solutions for success.
Software company250 employeesB2B - targeting staffing agenciesHQ: FranceOffices: UK, Belgium, NetherdlandsProject: Opening the US market
Challenges
The US market posed both immense potential and significant challenges for PIXID.
Understanding that the US operates differently from Europe in terms of business practices,
PIXID sought to avoid the mistakes often made by European companies attempting to break into the US market.
The company needed to ensure their solutions were relevant and appealing to prospective US customers.
A six month project
PIXID's strategic study with a consulting firm highlighted the growth potential in the US market.
To validate this opportunity and gather real feedback, they decided to collaborate with Nexlanding.
The mission involved engaging with existing and prospective customers,
showcasing PIXID's products, and seeking feedback to tailor their solutions for the US market.
Outcome
Throughout the six-month mission,
Nexlanding maintained a transparent and close working relationship with PIXID,
providing regular updates and gathering valuable feedback from potential clients.
The real-life feedback from these conversations allowed PIXID to make necessary amendments and
ensure their offerings were well-suited to the US market.
The Value of Cultural Adaptation
PIXID's journey taught them a crucial lesson:
respecting local culture is paramount for success in any international expansion.
While the core technology and processes may remain the same, understanding and accommodating cultural differences are vital.
PIXID had previously experienced success in European markets by relying on local teams to understand and engage with customers.
They applied the same principle when venturing into the US,
ensuring that their US team would embrace and adapt to the American business culture.
Looking Forward
PIXID's collaboration with Nexlanding laid the groundwork for their US expansion.
Armed with valuable customer insights and a cultural understanding,
PIXID is in the process of hiring a dedicated US team. Armed with this groundwork,
they are poised to make a significant impact in the US market and leverage the experiences of
their European expansion to find success across the Atlantic.
Through their partnership with Nexlanding, PIXID is well-prepared to navigate the complexities of
the US market and create a thriving business in this new territory.
