In this compelling video testimonial, Nathan Ives,
the Executive Vice President of Business Development at DataGlance,
shares their journey of transformation through collaboration with Nexlanding.
DataGlance, a mobile solution provider, specializes in offering digital solutions for
asset-intensive industries such as energy, shipbuilding, and more. These industries face
significant challenges in the form of rising capital costs, an aging workforce, and strict
regulatory requirements.
Software company150 employeesB2BHQ: USAProject: Augment the revenue, Improve sales performance
The Client's Pains
DataGlance's primary pain points revolved around the need to access
high-quality contacts, navigate complex markets, and target key decision-makers effectively.
They aimed to establish and nurture relationships with potential customers while ensuring a regular
flow of opportunities. Additionally, DataGlance sought to introduce their solutions to stakeholders
and gather essential information to initiate these relationships on a positive note.
The Project
DataGlance's project involved identifying ideal customer profiles in various
industries and engaging them through their preferred communication channels. This encompassed setting
up direct meetings, attending industry events, and leveraging platforms like LinkedIn.
Outcomes Achieved
Nexlanding's partnership with DataGlance exceeded expectations.
Initially seeking support for call setting, DataGlance found that Nexlanding went beyond this by
establishing robust relationships and facilitating high-quality meetings. The partnership led to a
significant increase in the number of quality connections, resulting in a more robust sales pipeline.
DataGlance achieved a remarkable 75-85% conversion rate from initial introductory meetings to follow-up
engagements. This success was attributed to Nexlanding's meticulous vetting and matchmaking process.
Quality Relationship with Nexlanding
The partnership evolved to include virtual assistance support and social
media management. The two teams collaborated so seamlessly that it felt like DataGlance had expanded
its own team, blurring the lines between the two organizations. This synergy ensured DataGlance received
comprehensive support in pursuing new business opportunities and navigating the complexities of their
target industries.